Welcome to the UCSD Graphic Identity Guidelines and Policies site.This site provides information, advice and tools for UCSD staff and faculty to create both print and web publications. Whether you are a first-time print or web author or a seasoned professional, you will find helpful tools and guidelines. The UCSD Marketing Council sponsors this site and is responsible for encouraging and maintaining a coordinated identity in all University publications, whether they be print or web. Use of these guidelines and tools is voluntary, but strongly encouraged.